INNOVATION DAY
2035 CUSTOMER JOURNEY
How Transformative Forces Will Shape Our Customers’ Journeys
An experience designed to inspire you, share ideas, and discover new ways of looking at change. Throughout the day, you’ll be part of an environment of learning and connection where innovation becomes a new way of thinking, creating, and collaborating.
An experience designed to inspire you, share ideas, and discover new ways of looking at change. Throughout the day, you’ll be part of an environment of learning and connection where innovation becomes a new way of thinking, creating, and collaborating.
Speakers
ÁLVARO FALCONES
Co-CEO y Cofundador de TaxDown
REMKO VERMEULEN
VP of Product en Koa Health
SUSANA JURADO
Head of Telefónica Venture Builder
CARLOS MOLINA
Founder and editor-in-chief of MultiVersial
Event Schedule
MORNING SESSION: INSPIRATION & FOUNDATIONS
Learn, get inspired, challenge the status quo
09:00 - 09:30 am
Welcome & Journey Baseline (30')
- Projection of Mercedes Benz current customer journey
- Participants receive «journey passport» for insights
- Provocative question: «Which parts of this journey will disappear by 2035?»
09:30 - 10:15 am
Keynote: The Impossible Journey (45')
- Cases: Netflix, Spotify, Airbnb – industries that reinvented their journeys
- Key message: «Yesterday’s impossible journey is today’s standard»
10:15 - 11:00 am | Coffee Break (30')
11:00 - 12:15 am
Forces Reshaping the Journey (75')
Five transformative forces presented through external cases and journey impact: Lead facilitator: Remko Vermulen + sector experts (mobility, energy, others)
- Power Shift: Wallbox, Iberdrola, Ferrovial
- Code on Wheels: Taxdown (cerrado)
- Beyond Ownership: Cabify, Lynk & Co. Bipi.com
- Freedom on Demand: Waymo, Applus+ Idiada
- Green Loop: Patagonia, Moeve, Dcycle
12:15 - 1:00 pm
The Future Customer (45')
- Interactive presentation with live voting
- Who is the 2035 customer and what they expect
- 10 statements debate: True/False/It Depends
- Output: Shared vision of the customer to design for
1:00 - 2:30 pm | Lunch Break (90')
AFTERNOON SESSION: CREATION & CO-INNOVATION
Hands-on: from concept to prototype
2:30 - 2:45 pm
Horizons Framework (15') Introduction to three work horizons:
- Car-as-a-Product (Hardware, design, sustainability)
- Car-as-a-Platform (Software, AI, connectivity)
- Car-as-a-Service (Mobility, subscription, digital services)
2:45 - 3:55 pm
Future Journey Design Sprint (70')
Phase 1: Design Future Journey (35′)
- Each team creates «Journey Canvas 2035»
- Apply 1 horizon + 2 disruptive forces
- Map 6 journey phases: Discover > Engage > Activate > Live > Evolve > Renew
Phase 2: Moonshot Initiative (35′)
- Select ONE journey phase
- Develop concrete disruptive initiative
- Create Concept Poster with: initiative name, journey phase, forces applied, customer value, business impact, first step, visual sketch
3:55 - 4:15 pm | Coffee Break (20')
4:15 - 5:00 pm
Future Pitches (45')
- Shark Tank style presentations (7 min each)
- Investor panel: Mercedes management + facilitator
- Live voting: Most audacious / Most viable / Most customer-centric
5:00 - 5:20 pm | Closing (20')
5:20 - 6:30 pm | Cocktail (50')
¿De qué trata este evento y por qué no puedes perdértelo?
Tendrá lugar un encuentro online con Leonardo Poza, Recruiting Manager en Manfred. ¿Conoces los posibles sesgos y limitaciones de utilizar herramientas de inteligencia artificial? ¿Te has preguntado cuáles serán las skills clave para seleccionar talento cuándo toda la parte automática la deleguemos en la IA?
- Integra ChatGPT4 y otras herramientas de inteligencia artificial en tu día a día. Lidera la revolución tecnológica de tu sector con las herramientas principales del mercado.
- Descubre cómo ser más productivo y trabaja de manera inteligente y eficaz. Tendrás un aprendizaje continua adaptado a las tendencias del mercado.
- Súmate a la transformación digital y mejora la toma de decisiones en tu empresa con expertos que mentorizarán tu paso por el programa para mejorar.
Location: C. Vizcaya 12 28045 Madrid